Customer Relationship Management

The key metrics for CRM are retention and lifetime value.

How effective are your programs and activities at increasing the value of your customers over their lifetime with your brand?

We’ll work with your current CRM system (or help source one if needed) to develop activities that’ll affect key commercial outcomes such as retention, purchase frequency, upsell and cross-sell.

All our activities will be grounded in data insights. A thorough review of your current customer base will be critical in identifying the most appropriate activity for each customer, to increase their revenue contribution.