Marketing Strategy

Can you clearly articulate your marketing strategy?  Or is it just a list of media and promotional tactics?

Marketers can get incredibly busy playing with all the tactics at their disposal. But the full effect of their impact will never be realised without a clear marketing strategy.  An effective strategy allocates scarce resource to the opportunities with the greatest likelihood of achieving the company’s goals.

We will help you:

• Understand the customer and channel issues affecting current performance
• Gain a clearer insight into your target audience
• Develop an engaging value proposition
• Build a roadmap to ensure your effort (and budget) are focused on the activities that will deliver the greatest return on investment
• Align your marketing goals to your corporate goals

We believe you should be able to summarise your strategy in a sentence or two – a way to clearly articulate throughout the organisation the role and priority for marketing to assist in achieving company goals.

40% market share growth for Western Union – click here to read our case studies