Our Work

Check out some of our game-changer case studies:

Digital Strategy

Star Car Wash – Australia’s largest hand car wash network 

Challenge:

Though top-line growth was strong, this was predominantly driven by new site acquisition.  Year-on-year growth across the existing network had flat-lined.

Insights:

  • Gains through improved retention were being offset by a decline in new customer growth
  • Website analysis clearly showed that a poor user experience was impacting conversion
  • Brand salience within the category is low

Strategy:

Reposition the expectation of a professional car wash to drive and convert more new customers.

Tactics:

Driven through effective data insights, an aligned combination of brand awareness, CRM, social, SEO and human-centred web design.  Contact us to discuss in detail.

Results:

YOY online booking revenue +167%%

YOY online sales +170%

YOY average order value +14.9%

Winner at the global Web Excellence Awards 2021

Improved impact of partner marketing programs +104%

ROI of 3.2 : 1 for brand awareness campaign

 

 

The world’s leading money transfer company

Challenge:

With one of the world’s highest internet penetrations and customer preference changing to bank deposit, Western Union Australia’s focus on the retail network and cash-to-cash product meant it was rapidly losing market share.

Insights:

  • The migrant profile from key markets such as India had switched from blue-collar to white-collar and digital was their preferred channel
  • Offering a bank deposit service to customers did not cannibalise existing cash-to-cash transactions, but in fact drove greater share of wallet due to additional use cases
  • The retention rate for customers who used both cash and bank deposit services was 27% higher than cash only

Strategy:

Drive new to brand and share of wallet growth by switching 80% of budget to digital and bank deposit customers.

Tactics:

We went beyond just marketing tactics (SEM, CRM, events, brand awareness, community engagement), we identified both operational and retail partner sales opportunities, leveraging every possible angle to stimulate growth.  Contact us to discuss

Results:

Digital penetration grew from 6% to over 50% in just 2 years, the highest penetration of any WU market globally.

Sales of bank deposit service were 2nd largest in volume globally, behind only the US.

Market share increased by 41%.

Campaign won the Gold WU Lion award at the year-end global marketing awards.