The Team
Wrap us up and you’re working with the world’s most awesome Chief Marketing Officer. You get the experience and the expertise, without the C-suite salary
Simon Millard
Managing Director
We’re here to make a sustained improvement to your business. For over 20 years I’ve helped organizations from start-ups to Fortune 500 develop game-changer strategies that deliver results. Industries as diverse as financial services, technology, publishing, healthcare, automotive and not-for-profit.
I’ve experienced both sides of the fence, working in direct, digital and brand agencies as well as 9 years as a client, so I understand the different motivations and priorities.
As a client I was responsible for $130M P&L, 4,000 agent locations and digital performance. I understand the pressure of owning a P&L, so my motivation and priority is to ensure a commercial lens is firmly placed across the strategy and execution.
I help clients achieve growth as effectively as possible, to ensure there is a laser focus on the needs of the customer, the power of data insights is maximised and actionable solutions are developed.
“Times and conditions change so rapidly that we must keep our aim constantly on the future” Walt Disney
Chris Badger
Creative Director
I believe that any solution must begin with a full understanding of where the business problem lies. So as a results-driven creative it’s important for me to understand not only what the customer desires but what the business needs and to marry a solution that works for both.
For more than 20 years I have driven brand and consumer experiences and developed globally recognised work across Europe, North America and Oceania. Some of these brands include; Mars, General Electric, Volkswagen, BUPA, Kellogg’s, Citibank, Unilever, Johnson & Johnson, Emirates, DHL, Heineken, Vodafone, Mercedes and PlayStation.
My role is to bring creative-led thinking as part of a team that inspires, uncovers and delivers business growth that’s relevant to today’s ever-changing market.
“Most ideas are a bit scary, and if an idea isn’t scary. It’s not an idea at all.” Lee Clow
Gautham Ravi
Data Analyst
I love telling meaningful stories through data. My most exceptional quality is to connect the dots in consumer data and generate valuable insights that drive above-trend growth for clients.
My insights have helped marketing teams to redesign their go-to-market strategies as well as product development, driving improvements to both subscriber acquisition as well as retention.
I have a broad range of experience from telco to investment banking and have the data smarts to look beyond customer and transactional data, to also incorporate the impact of external market forces.
In my spare time I like to participate in various global data-challenges and hackathons, where my data-driven storytelling skills can add immense value.
“My goal is to turn data into information, and information into insight.” Gordon Gecko
Asif Yusuf
Head of Search & PPC
I have closely followed the changing face of SEO since 2004. I have conceptualised and built a number of highly ranked websites, including a significant job board within a saturated industry.
I also In that time, founded and managed two digital marketing agencies that provide both recruitment and B2C digital marketing services.
I continue to have my finger directly on the pulse of digital marketing, offering fresh tactics and approaches to SEO, PPC, to help businesses reach online customers and attain their marketing and sales goals.
“A business has to be involving, it has to be fun, and it has to exercise your creative instincts.” Richard Branson
Stephen Arnold
Head of Social
I have over 14 years’ experience in social media and digital communications, having led and advised social media departments for some of Australia’s largest organisations including Woolworths, Commonwealth Bank, News Corp and Australia Post.
I have a deep knowledge of how social platforms work from a technical perspective and a data-driven approach for connecting with audiences across multiple social channels. I pride myself on discovering social blind spots and balancing creatively-driven business outcomes with effective risk and compliance management.
As one of the best social media strategists and communicators in the local market, I have been sought after for counsel during major client transformation projects, start-up initiatives and transition periods.
A speaker and panellist for Facebook, Instagram and Twitter, I’m also an active mentor to up and coming marketers and have given guest talks at various academic institutions in Australia, sharing best practices on social media communications.
“Social media is not a media. The key is to listen, engage and build relationships.” David Alston
Abby Ang
Marketing Assistant
I have been working as a Marketing Assistant at OptiMill Marketing for over 2 years. I am proficient at managing client accounts with a keen focus on nurturing relationships.
I’m responsible for coordinating impactful campaigns and promotions, as well as conducting insightful research to inform strategic decisions. With a meticulous approach, I ensure seamless execution of tasks, contributing to the agency’s success by delivering results that resonate with clients and drive growth.
“The secret of getting ahead is getting started.” – Mark Twain